This April I did a presentation for the Advertising Federation of Charleston on the topic of marketing during a recession. The title of the presentation was “Big ideas for your shrinking ad budget.” The talk was part of the AdFedU series of marketing seminars for small business owners and managers. I focused on cost effective ways to get the most out of your marketing – with particular emphasis on social media. I’ve edited the presentation into a number of 10 minute segments that appear below. The information is not healthcare specific, but it is certainly relevant to any marketer trying to do more with less. Enjoy!
Part 1 – Introduction: Echo Branding, Customer Service, Community Relations
Part 2 – Media Strategies in a Recession: Figure out Social Media, Listen to Customers
Part 3 – A Winning Formula; and Media Relations
Part 4 – Social Media (quick overview for small business owners)