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Mark Your Calendars: The 15th Annual National Forum on Customer Based Marketing Strategies (CBM)

Posted Feb 10 2010 12:00am

Yesterday I received a brochure in the mail promoting the Fifteenth National Forum for Customer Based Marketing Strategies (CBM). This is the annual healthcare marketing conference produced by the Forum for Healthcare Strategists. From my perspective, the Forum conference and the SHSMD annual conference are the two leading national events for healthcare marketers. I’ve been a speaker at the last two CBM conferences and have thoroughly enjoyed the experience. This year’s conference is in Atlanta, Georgia on April 14-16, 2010. The meetings will be held at the InterContinental Buckhead, the official hotel for the Forum.

If you did not receive the brochure, you can get the information online at

At this year’s conference I will be co-presenting with Tim Brennan of Tufts Medical Center in Boston. Our presentation is titled: Marketing Niche Products, Affiliations, and Strategic Partnerships. With the prevalence of strategic partnerships between institutions, our hope is that this presentation will be both timely and relevant. It is scheduled for 2pm on Thursday, April 15th. Later that day my colleagues Gabrielle DeTora (consultant) and Jill Lawlor (VP, Marketing & PR, Cooper University Hospital) are leading a presentation on the development of strategic marketing plans. It should be an excellent presentation.

One speaker I would recommend seeing/hearing is Shel Holtz of Holtz Communications + Technology. I saw Shel speak a couple of years ago at a CBM conference and he was terrific. At the time, he spoke on the topic of social media, and he was way ahead of the industry. This year he is speaking on “Expanding the Marketing Mix: Integrating the New and the Old.” His talk is on Friday, April 16 at 8am. Plan on getting up early!

If you haven’t made plans to attend this year’s CBM conference, it is time to give it consideration.

Post by Dan Dunlop, The Healthcare Marketer

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