WellPoint Says CT Scans save smokers’ lives and lower costs – so they will reimburse CT scans for smokers.
If you are in healthcare marketing this is a trifecta of good news. Here’s why…
Regular readers know my basic rant: If healthcare marketers do not drive bottom line contribution margin, they are simply unnecessary overhead.
Well, good news; here is a way to use marketing money to .
Your next step: Get smokers lined up for CT scans. Do something good for your community, the lives of patients and your bottom line.
For more, here’s the article in the Indianapolis Star (hometown of WellPoint).