Each year my friends at Lexington Medical Center in West Columbia, SC produce a special holiday TV commercial. They handle their advertising in-house, so it’s their production, not the work of an advertising agency. This year they decided to take on cancer care with their holiday spot.
This new commercial features the story of a cancer patient who is struggling while in the hospital during the holiday season. They worked to make this an honest and ultimately uplifting portrayal of what some of their patients go through during the holidays and throughout the year. The spot exemplifies the high level of care that their employees take with each person that walks their halls. Shot inside the hospital, it also features a sneak peek of some of Lexington’s employees, and shows many areas of the hospital, including Becky’s Place, Radiation Medicine, Radiology, Infusion Center and a North Tower Patient Room. I can only imagine that this was a very challenging spot to write and produce. I’m curious what you think. Take a look at the spot below:
Each year my friends at Lexington Medical Center in West Columbia, SC produce a special holiday TV commercial. They handle their advertising in-house, so it’s their production, not the work of an advertising agency. This year they decided to take on cancer care with their holiday spot.
This new commercial features the story of a cancer patient who is struggling while in the hospital during the holiday season. They worked to make this an honest and ultimately uplifting portrayal of what some of their patients go through during the holidays and throughout the year. The spot exemplifies the high level of care that their employees take with each person that walks their halls. Shot inside the hospital, it also features a sneak peek of some of Lexington’s employees, and shows many areas of the hospital, including Becky’s Place, Radiation Medicine, Radiology, Infusion Center and a North Tower Patient Room. I can only imagine that this was a very challenging spot to write and produce. I’m curious what you think. Take a look at the spot below:
Post by Dan Dunlop The Healthcare Marketer