Why is the Dalai Lama more effective on Twitter than those with a bajillion followers like Lady Gaga or Justin Bieber? Because His Holiness (that’s the Dalai Lama not Justin Bieber) tweets inspiration not self-promotion. Same is true with Christian reverends like @JoyceMeyer, @JoelOsteen and @MaxLucado.
We learn in this article via the New York Times , that religious leaders have shocked the Twitter data analysts with the effectiveness of their tweets as measured by reactions such as re-tweeting and mentions.
Want to succeed in social media? Then quit being so self-promotional. I don’t know if it is the path to spiritual peace, but it certainly is the path to Twitter effectiveness.
By the way, 15% of all Internet users are on Twitter now, and it’s growing by over 3 million users a week.
How can you adopt this Twitter strategy to increase patient volume for your hospital, health system or practice?