Kroger uses technology to help identify and inform consumers of recalled products
Posted Mar 12 2009 3:58pm
This is a great example of using technology with tainted products, first of all, the recalled products wouldn’t scan at check out, and if you were identified by use of your Kroger card, you would get a message on your receipt that you had purchased a product that had in fact been recalled and an automated phone call from the computerized system.
I have always wondered how much information retailers have on my purchasing habits, well from what I have read here, it appears to be quite a bit and hopefully with interconnecting data bases, this information will be kept in house and not shared with those I would not want to know about my weekly purchases of candy, potato chips, etc. (grin), otherwise somewhere along the line somebody in risk management is going to have the capability to scrutinize this too, something to think about when we talk about privacy, as companies are already looking at prescription lists to qualify or enable information of this sort with claims and qualifications for health insurance. How far could this go? On the other side of the coin though, this is a good warning for consumers on the recalled products. BD
Supermarkets across the country cleared the shelves of more than 2,600 items recalled after salmonella contamination was found in some products made by the Peanut Corp. of America.
The chain then made sure that mis-shelved products picked up elsewhere in the store couldn't be scanned by cashiers or at self-checkout counters.
"At an Irving store, I witnessed a customer in line ahead of me trying to buy protein bars," King said. "But the screen said: 'Item under recall. Do not sell.'"
Then someone in Kroger's consumer-safety department came up with the idea of using the chain's technology in two more ways: Shoppers holding the Kroger Plus card who had previously purchased any of the recalled items would receive a personalized message on their cash register receipt tape telling them to dispose of those products. The warning is repeated on their next visit.
The customer also receives an interactive voice response call from an automatic dialing system, informing them to dispose of items they purchased because of the salmonella list, King said.