Komen Public Relations Vice President In Charge of Public Relations, Branding and Marketing Resigns–Business Intelligence
Posted May 03 2012 9:23pm
I think we have reached a stage to where consumers are a bit tired of hearing “it was business decision” when those decisions cut care and funds that helped people. Sure it exists in other businesses but right now with the war on women’s health, not popular and myself I took their link off and replaced it with Planned Parenthood. This was the second strike though as a year ago they suing other non profits who also helped people for using the name “cure”.
Ok so the lady resigning today, was that her call too? Inquiring minds asking questions here. I talk a lot today about the imbalance of using business tools today for intelligence and we don’t have enough people sometimes with enough common sense on how to use them. Komen found out the hard way about “unintended outcomes” and again you have very unsympathetic public with the economy in it’s current state.
I have said it many times that when you have folks in positions without a little bit of tech background that make decisions you are in trouble. No doubt we will see more of this as we are reaching a crossing point of where decision hurt and nobody seems to care and that is sad. I watched the women struggle with this on the videos they put out and it was not enough. I keep using this picture of the New York Stock Exchange as a reminder for all as to where some philanthropy efforts are going.
The Komen Foundation made the number 10 spot on my Attack of the Killer Algorithm series. I suppose when you can’t justify in words any longer to meet with approval form the public, it’s time to move on. BD
Another key executive at Susan G. Komen for the Cure’s national headquarters is leaving the organization after a public relations debacle regarding funding to Planned Parenthood of America.
Leslie Aun, who as vice president of marketing and communications served as the lead spokesperson for the organization, will leave Komen May 15 to become vice president of communications at Venture Philanthropy Partners (VPP).
She will become at least the sixth executive to leave the organization, either at headquarters or at the affiliate level, since the Planned Parenthood controversy exploded four months ago.
As vice president of marketing and communications, Aun was responsible for directing Komen’s public relations, branding, advertising, interactive marketing and event planning teams. Prior to joining Komen in March 2011, Aun was vice president of communications for the World Wildlife Fund (WWF) and chief communications officer for Special Olympics.