In Car-In Health Monitoring From Ford and Microsoft Announced–Will Need to Remain As An Option And Who Gets the Data and W
Posted Jan 13 2012 12:53pm
I like all the new technologies but again we need consumer trust to have ideas take off and become beneficial. If a consumer can be assured that their information is safe and the fact that they are not generating data for additional corporate greed, as much of this information is ending up at hedge funds, social networks and so forth then we could have a winning situation. Technology and what it can do and where will continue to evolve and present itself, and then it is up to the consumer as to whether or not to buy in. For someone with chronic conditions to monitor, this could be great, but it still need to be a matter of “choice” and not force fed for profits to sell data. We see so much of that today and this is one of the reasons that mHealth is having a slow go in many areas.
Why should a consumer have to contribute via their data to big corporate profits to adapt a healthier lifestyle or why should one be forced as it’s not getting any better for the consumer today with data being sold right and left, and we continue to read about corporate profits based on this fact and we have no transparency of what is really being mined and sold as there’s no real laws that provide a place for public disclosure but rather we have these finely crafted privacy statements that sometimes are very confusing and when you use certain services, you agree in a round about way to release your data, so it’s mixed bag.
A couple years ago I would have never seen myself making a post like the one below but marketing and selling data today is on steroids, so much to the fact that state servers are slowing down to a crawl with data mining bots and some states have had to put software in to keep the bots out so consumers like you and me can have access, why the sites were created in the first place. Again, the consumer loses again as corporate greed in one way or another locks us out, give that some thought.
A good comment made here too is that the companies are not going to try to use such monitoring systems for diagnosis but will remain with monitoring as the FDA would need to become involved if diagnosis were a model here. If you have not seen the video at the link below, check it out as there are some good examples that show how consumer data is used, and again corporate USA gets all of this for free and makes billions.
Implementation is important today and I see a lot of bad ones out there, again tossed in the face of a consumer without full explanations of how the entire circles work. If something like the car was forced upon consumers rather than remaining a choice, then we at some point reach a conclusion of “who wants a car” that’s going to be a vehicle to promote corporate greed and profits? Of course that would create a whole new market for “old cars” that do not have this built in for the sake of privacy <grin>. The same can be said for a pen or pencil you use too, will there be cheap monitors there too? From earlier this year you can read more about biometric monitoring with Ford and Medtronic.
There’s also a lot of work with cars that drive themselves too so think about this one if you were to add health monitoring here? The car could be a bit scary when it comes to the data and who gets it as someone will hold you accountable perhaps at some point with a risk analysis report. If one were a diabetic could they only get car insurance on vehicles that monitor? That’s the way as an example that risk assessment works for profit and cherry picking would continue.
So what’s next, dialysis in the car while one drives:)
Again technology will continue to evolve and how we use and implement is the key to success without giving away “free taxpayer data” for bigger corporate profits and items as such should always be a choice along with transparency and disclosure other than the jumbo we are presented with today. Our new consumer financial chief’s area of responsibility is going to grow quickly and I hope he understands algorithms, math, deception and has a tiny bit of IT in his background to fully investigate what needs to be done to help protect consumers today, or we do have “The Attack of the Killer Algorithms” in any direction we will turn.
Richard Corday has his hands full and will need his own group of geeks and engineers to keep up with what corporate USA is doing today and determine when discrimination by algorithm occurs. The link below contains parts 1 to 7 on my viewpoints on the Killer Algorithms that have teeth and live amongst us. Information is running on servers 24/7 with no real consumer transparency today and thus I believe this is the ultimate factor that actually created the “Occupy” movement out of sheer frustration as you can’t see, talk or touch those algos that make life changing decisions that affect all of us in split seconds with data and sometimes severely flawed data that we have to chase and correct. BD
Ford Motor Co. is building on its in-car health monitoring initiative by teaming with Microsoft and Healthrageous to research how people can monitor their health and promote wellness with connected devices while in their vehicles. The companies are taking advantage of the spotlight at the massive 2012 International CES trade show in Las Vegas this week to show off a prototype called “the car that cares.”
Healthrageous, a Boston-based producer of online and mobile apps for self-management of chronic diseases and preventive health activities, is embedding its “digital coach” technology into the Microsoft-powered Sync communications and entertainment system now common in Ford vehicles.
“Sync will be Ford’s key technology supporting activities in the health and wellness sphere,” Gary Strumolo, manager of “infotainment,” interiors, health and wellness in the Ford Research and Innovation division, said Wednesday at the CES Digital Health Summit .