How to implement organizational change - We have a sense of urgency but what is our purpose and strategic vision?
Posted Jul 02 2009 6:31pm
Our change agent has instilled a sense of urgency amount the management team and staff. They are ready to cross the change river, however the question of what is on the other side has occurred. Everyone should know what culture is on the other side of the river. It is time to have a searing shared strategic vision. This shared vision should be like a perfect pitch to resonate with all. It should trigger on the emotions, be respectful of where the organization has been, and focus upon the future state.
Continuing to use our example of a PMO in a healthcare environment, our change agent should have a vision which resonates with the department. Perhaps your healthcare IT strategy is as follows; we will enable patient safety, physician satisfaction, and fiscal responsibility through the purposeful and efficient implementation of information technology. This should be communicated to all in a mechanism which resonates. Again the motto of eight ways eight times can't be over stated.
A good test to see if the strategic vision is resonating, is to have each team derive guiding principles. These we will statement are powerful, and will focus the team on the new strategy. After all, strategy without execution is nothing more than dreaming.