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How Quick Response codes can help pharma engage with patients

Posted Mar 27 2011 10:39pm

QR codes skirt the entry limitations; patients can interact with chosen information at their own pace.

For this reason, pharma companies should aim to have specific QR codes for each product imprinted on prescription bottles, boxes, delivery devices and more, leading directly to the product’s website.

This would allow mobile-enhanced patients direct access to pertinent educational information about use, dosage, safety, and cleaning instructions at the point of contact.

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