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How Physicians Prepare and Execute Social Media

Posted Nov 22 2011 1:12pm
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Posted by: on Nov 22, 2011 |

Dr. Howard Luks, MD

Here is a physician’s perspective on social media work reading. Dr. Howard Luks is a professor of orthopedic surgery and social media pioneer as it relates to patient care. In this interesting post he explains to physicians how to prepare and execute a social media presence.

An excerpt:

Establishing a digital presence is rapidly becoming a necessity for healthcare professionals, medical practices, and institutions.  Many have recognized this fact… yet many more have not. 

At its heart, digital media is about people, it is about relationships, and it is about communication [1] .  A social media presence is about educating, engaging and growing your audience, improving outcomes, compliance [2]  and potentially the bottom line of your practice.

Human beings are innately social, health is social, health care is not social – – – yet.

Just wanted to pass this content on to healthcare marketers, illustrating one of today’s forward-thinking physicians using social media wisely, intentionally and strategically to ultimately BENEFIT PATIENTS. What valuable information can your hospital, practice or marketing department glean from this?

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