How Becoming a Storyteller Can Make You a More Effective Entrepreneur
Posted Jan 30 2013 4:42pm
Health care entrepreneurs would be wise to consider the advice of my creative writing professor in college:
“Build a narrative,” he was fond of saying. “Show; don’t tell.”
What he meant by this, of course, was that in order to make a memorable connection with an audience, it’s important to communicate beyond simply stating facts. Be human. Construe value and purpose. Use imagination. Appeal to emotion.