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How Becoming a Storyteller Can Make You a More Effective Entrepreneur

Posted Jan 30 2013 4:42pm

Health care entrepreneurs would be wise to consider the advice of my creative writing professor in college:

“Build a narrative,” he was fond of saying. “Show; don’t tell.”

What he meant by this, of course, was that in order to make a memorable connection with an audience, it’s important to communicate beyond simply stating facts. Be human. Construe value and purpose. Use imagination. Appeal to emotion.

In short, be a storyteller.

I was reminded of …

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