Hospital as Match Maker: Speed Dating Between Doctors and Patients
Posted Aug 20 2010 2:30am
If you really think about it, this is an interesting idea: Potential patients attend a social where they have the opportunity to engage physicians in 5 to 10 minute increments – similar to speed dating. Why not? Texas Health Harris Methodist Hospital received a ton of national press coverage for its innovative “Doc Shop” speed dating program. Interestingly, the hospital was organizing an opportunity for community members to meet community physicians – not physicians employed by the hospital. There’s no guarantee that those physicians will refer business back to the hospital, but one has to believe that the hospital is building equity with these community physicians (and the patients) by providing this service. This is an innovative way to market to referring physicians! Bring them new patients. Think of the hospital as the matchmaker.