Over the last couple of years, I have become a big fan of LinkedIn. I use it to keep up-to-date on industry news, to distribute press releases to other industry professionals (it is incredibly targeted) and to spread word about new blog posts. How do you do this? First, you need to join LinkedIn and create a profile. Then you need to join healthcare industry groups – and there are several of them. When you join, you then opt-in to a daily or weekly eblast from the group with links to the latest news and discussion. I’ve found this to be incredibly valuable.
To post news or your latest blog post on a LinkedIn Group, you first have to be a member. Then you can simply go to the group and click on the news tab. Once on the group’s news page, there is a button out to the right called “Submit a news article.” When you click on that button, a new window will open up where you can enter the URL for your news or blog post. Enter the URL and then click continue. The form should populate itself, however, you may need to enter in the first 250 words of your post/press release/news item. Then submit your information. A summary of your news be placed on the news page of the group, along with a link, and will be distributed to members through the group’s eblast. Because of the focused nature of each group’s membership, you’ll find you are communicating directly with a very targeted audience.
Here are some of the healthcare marketing groups I belong to: