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Health Communication in the New Media Landscape

Posted Nov 04 2009 10:03pm

On the Medical News Today website I saw an article promoting a relatively new text about the impact of new media on health  communication: Health Communication in the New Media Landscape. This hardcover text is edited byJerry C. Parker, PhD and Esther Thorson, PhD.Jerry Parker is the Associate Dean for Clinical Research and Development at the University of Missouri-Columbia School of Medicine. Esther Thorson is Professor, Associate Dean for Graduate Studies and Research, and Director of Research for the Reynolds Journalism Institute at the School of Journalism at the University of Missouri-Columbia. You can find their text online (Springer Publishing Company) athttp://tinyurl.com/q93l6r. The book retails for $60.

HealthCommunication cover I have not yet read the book, but plan to get my hands on a copy as soon as possible. Here’s what the publisher has to say about the text (taken from the Springer Publishing website):

Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it.
This unique book addresses the following:

  • The role technology can and will play in health communication
  • How new media can be used to improve health literacy
  • How patients can learn about health-related issues and health care
  • New ways practitioners will be able to communicate with their patients
  • How persons with chronic diseases learn about resources, support systems, and rehabilitation
  • The impact of the new media landscape on health care providers, insurance companies, and health care policies

Table of Contents

PART ONE: Health Communication: Current Status and Trends
1. Health Care and Rehabilitation in America, Jerry C. Parker and Eric Hart
2. Emerging Demographics and Health Care Trends
3. Communication Strategies for Reducing Racial and Cultural Disparities
4. Health Communication: Current Status and Challenge
5. Emerging Trends in the New Media Landscape
PART TWO: Health Communication in the New Media Landscape
6. Enhancing Consumer Involvement in Health Care
7. Delivering Self-management Strategies for Chronic Disease
8. Increasing Health-related Social Support
9. Promoting Health-related Advocacy
10. Improving Practitioner-Patient Communication
11. Increasing Health Literacy
12. Multimodal and Artificial Intelligence-based Techniques for Personalizing Health Communication
PART THREE: Future Directions
13. Making the Grade: Identification of Evidence-based Communication Messages
14. New Strategies for Knowledge Translation
15. International Innovations in Health Communication
16. New Media Implications for Health Care Research
17. New Media Implications for Health Care Policy
18. Health Communication: A Research Agenda

Post by Dan Dunlop, The Healthcare Marketer

On the Medical News Today website I saw an article promoting a relatively new text about the impact of new media on health  communication: Health Communication in the New Media Landscape. This hardcover text is edited byJerry C. Parker, PhD and Esther Thorson, PhD.Jerry Parker is the Associate Dean for Clinical Research and Development at the University of Missouri-Columbia School of Medicine. Esther Thorson is Professor, Associate Dean for Graduate Studies and Research, and Director of Research for the Reynolds Journalism Institute at the School of Journalism at the University of Missouri-Columbia. You can find their text online (Springer Publishing Company) athttp://tinyurl.com/q93l6r. The book retails for $60.

HealthCommunication cover I have not yet read the book, but plan to get my hands on a copy as soon as possible. Here’s what the publisher has to say about the text (taken from the Springer Publishing website):

Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it.
This unique book addresses the following:

  • The role technology can and will play in health communication
  • How new media can be used to improve health literacy
  • How patients can learn about health-related issues and health care
  • New ways practitioners will be able to communicate with their patients
  • How persons with chronic diseases learn about resources, support systems, and rehabilitation
  • The impact of the new media landscape on health care providers, insurance companies, and health care policies

Table of Contents

PART ONE: Health Communication: Current Status and Trends
1. Health Care and Rehabilitation in America, Jerry C. Parker and Eric Hart
2. Emerging Demographics and Health Care Trends
3. Communication Strategies for Reducing Racial and Cultural Disparities
4. Health Communication: Current Status and Challenge
5. Emerging Trends in the New Media Landscape
PART TWO: Health Communication in the New Media Landscape
6. Enhancing Consumer Involvement in Health Care
7. Delivering Self-management Strategies for Chronic Disease
8. Increasing Health-related Social Support
9. Promoting Health-related Advocacy
10. Improving Practitioner-Patient Communication
11. Increasing Health Literacy
12. Multimodal and Artificial Intelligence-based Techniques for Personalizing Health Communication
PART THREE: Future Directions
13. Making the Grade: Identification of Evidence-based Communication Messages
14. New Strategies for Knowledge Translation
15. International Innovations in Health Communication
16. New Media Implications for Health Care Research
17. New Media Implications for Health Care Policy
18. Health Communication: A Research Agenda

Post by Dan Dunlop, The Healthcare Marketer

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