Guest Column: Getting outside the box

It’s a cliché that “thinking outside the box” is a key to successful innovation. But how do you do that – particularly if you are inside the box yourself, surrounded, of course, by people (trapped) in the box with you? The answer is obvious, but very hard for most people in boxes to accept. You have to welcome (creative and smart) people from outside the box on to the innovation team – and not just as tokens, but as critical players.