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GroupHealth’s Fresh Television Campaign

Posted Jun 17 2010 7:51am

One of my colleagues recently drew my attention to an ad campaign by GroupHealth, a consumer-governed, nonprofit health care system based in Seattle, Washington. The commercials are so refreshing and uncomplicated. Not your typical healthcare advertising. They speak to common sense and cause the viewer to wonder why it is so difficult for the healthcare industry to be consumer/patient-friendly. This campaign won a national ADDY Award in the 2010 competition. Check out the spots below:

Dr. Nathan Hardy, Email

Dr. Nathan Hardy, The Silent Killer

Dr. Nathan Hardy, Online Records

Dr. Nathan Hardy, Coordination and No Fist Fights

If you like these spots, there are several others from the campaign on YouTube – http://www.youtube.com/user/GHCooperative .

Post by Dan Dunlop, The Healthcare Marketer


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