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"Fun Theory" Takes on Stairs Vs. Escalator Challenge

Posted Oct 28 2009 11:04pm

”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? Volkswagen has sponsored an initiative called " the Fun Theory" that seeks to illustrate the principle that "fun is the easiest way to change people’s behaviour." The stairs vs. escalator question is one of the projects currently featured on the initiative website. Fun Theory officials are soliciting other entries by Nov. 13. They will be judged by an awards jury, and winners will receive prizes of as much as 2,500 Euros.
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