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Flat Apple Juice

Posted Oct 21 2008 12:51am
Tom Friedman's book, The Earth is Flat, is a marvelous exposition of the shrinking globe, with particular emphasis on the impact of Internet technology, but also with a great description of the increasing flexibility in worldwide production of many goods and services.

Along these lines, I was recently in a meeting reading the label on my bottle of Tropicana apple juice (yes, instead of reading my Blackberry!). Under ingredients, it read: "Contains concentrates from Germany, Austria, Italy, Hungary, Argentina, Chile, Turkey, Brazil, China, and the United States."

Would any of us have imagined this degree of worldwide commerce, just to make apple juice?
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