FDA Approves Intel-GE Innovations Software And Home Monitoring Device-Engaging of Consumers Lacking Here - Payer Benefits Taking
Posted Mar 04 2011 11:52am
We have a lot of choices today for devices for remote and home monitoring but one suggestion for those who create these products would be to go lightly on the payer benefits, as with rising health insurance costs, do consumers care if they benefit, not a chance. I see this on almost all the web sites on how the “payers” will benefit and the message sent loud and clear is that there’s money to be made and saved and this is why you as a consumer should use one, not really that we care that much about your health and you as a person, it’s the buck and the payers we really want to benefit. Now that is my opinion and vendors can view it as they choose but it’s something to think about as if I see it that way, chances are others are too. Read the paragraph below from the website and see how excited you get as a consumer.
“The benefits of the Intel Health Guide include patients who are more engaged to take a more active and positive role in their own care. For healthcare providers, it enables more informed and personalized care—which may lead to better patient satisfaction. And it helps healthcare organizations, including providers and payors, to face the challenges of chronic care, increase efficiency, and achieve organizational objectives. “
Again, I’m not saying the products are bad by any means but the whole marketing end of all of this just sucks for the consumer and does not appear to create any excitement or enthusiasm at all, and again this is not the only site playing to the ears of the insurers versus the consumers, it is viral all over the web. Can we not think of a better way to work with consumers other than to focus on how they are helping insurance companies? There’s nothing personal or anything to get a consumer excited at all and we wonder why mobile devices are so slow to catch on. We have big business marketing to big business and the same ongoing attitude of “its for those guys over there”. Would we ever stand a chance of anyone at HHS perhaps exploring the use?
When we talk about role models a good example is this Congressman from California using his cell phone while driving and he does not get a ticket and he is arrogant enough to be doing a radio show live interview at the same time, so this is what we clearly have as role models with cell phones and mobile devices to include those in healthcare. Once again “its for those guys over there” not me, as “I am special” I would say from reading this article, but that’s what we have.
How many employees or their family members at GE or Intel us this thing? Just something to ponder as just because the FDA approves it doesn’t mean people are going to run out and buy it. BD
Intel-GE Care Innovations, a joint venture of Intel Corp. and GE Healthcare to enhance and market their respective home health and independent living applications, has received 510(k) market clearance from the Food and Drug Administration for the Intel Health Guide Express.
Intel Health Guide is a touch-screen home monitoring kiosk that links patients to caregivers. The Express version is software that enables the same functions via a personal computer rather than the kiosk. The software is scheduled for commercial availability in the second quarter of 2011.
Health Guide to measure such vital signs as blood pressure, pulse and weight, and respond to questions specific to their condition. Health Guide also enables videoconferencing so clinicians can assess patients for signs and symptoms suggesting deterioration in their condition.