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Family Blogs, Women’s Blogs, Mommy Blogs – But Why?

Posted Feb 06 2012 6:06am

Why do so many women blog, and so many other women follow their blogs? In this day and age, I don’t believe you can be a successful healthcare marketer without understanding what drives these women to do what they do. The best way I know to understand them is to ask them. About 8 times a year I attend blogger luncheons where we gather female bloggers and they share their stories. Last week I attended a blogger lunch hosted by Lexington Medical Center in West Columbia, South Carolina. We had a special guest blogger attend the luncheon, Erin Akin Carroll, better know as the Blue-Eyed Bride. Erin is a really well known blogger. In fact, she’s so successful that she is now having to focus on not becoming a slave to the blog. She blogs for herself and not for her sponsors or her readers. It is important to Erin that she keeps it real.

As a former event planner and current stay-at-home mom, why does Erin blog?

“This is my attempt at chronicling all of my random thoughts, ideas, crazy projects, kitchen disasters, fashion, gorgeous weddings, travel, family stories, and fun with my husband! You may find me to be passionate, random, pessimistic, hopeful and a control freak.” ( )

During our luncheon, Erin shared her story with the female bloggers in attendance. Here’s her explanation of how she got into blogging:

What I always find compelling is how women talk about the sense of community they find through blogging and social media. Erin is no exception:

If you’d like to learn more about why women blog, check out my earlier post titled Mommy Blogger Videos . There you’ll hear women talk about their experiences with social media and blogs.

Finally, here’s a vlog post (video) from Erin. This will give you a feel for the type of content she shares with her followers.

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