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Facebook: “Getting Older Without Getting Old”

Posted Mar 07 2010 12:00am

My friend Ann Nickels from University Health Systems sent me a link to a New York Times article on Friday about the amazing way Facebook is able to keep maturing and growing without losing it’s appeal. As you probably know, longevity in social media is usually a road to irrelevance or uncoolness.

According to Randall Stross’ piece in The Times, Facebook has been able to avoid this fate in part by attracting and keeping an older audience – so it’s not just part of a fad for kids. Adults 35+ make up more than 50% of Facebook’s member (including yours truly). These folks are more likely to stay put and be less fad driven.

Facebook Apps and games have been another factor to drive the networking effect of Facebook, attracting and keeping more users and more developers.

Here’s an excerpt from the story :

“Businesses, nonprofits, government offices and celebrities use Facebook pages to disseminate information, thus forming an ever-growing simulacrum of the Web within Facebook’s walls. Network effects are at work here, too: users attract well-known names, which, in turn, draw more users to Facebook.

The White House, for example, has its own Facebook page, one of three million active pages that have an aggregate of 5.3 billion fans…” (Source: New York Times, March 5, 2010, Randall Stross, “Getting older without getting old.”)

Check out this informative story in The Times by going to http://tinyurl.com/yg4vrnt . It goes into a lot more detail that I have been able to share with you here. Well worth the read!

Post by Dan Dunlop, The Healthcare Marketer

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