This was good and I liked the Extormity humor as much as everyone else. I had a feeling it was those folks at No More Clipboard as at HIMSS in 2008 as I chatted with a guy from the company who was just enamored over Extormity and showed me the site and he was just too excited about it.(grin). After watching it evolve over a couple of years it kept getting better. In 2008 we talked about their “card” that was state of the art at the time for keeping personal health records. I returned back from HIMSS and posted about Extormity on EMR Update a site where everyone from doctors to developers come together and chat. It was an instant success with all having a good laugh. Vendors have changed a lot since the early days and there were some less than trustworthy folks out there and the good news is that most of them went away as they could not survive. Extormity went dark for a while with no updates and then all of a sudden they came back with a real humorous vengeance. Here’s one of my recent posts about NoMoreClipboard with their new MD portal.
I do sit and wonder myself as to who in the world is going to use all of the software that’s out there as we are definitely over produced and as time marches forward, it gets more complicated as technology drives software in that direction. Check out the comparison for a few laughs below, they didn’t let us down. BD
AT TIMES I SOMEWHAT FEEL SORRY FOR DOCTORS BECAUSE AS A GROUP THEY HAVE BECOME THE LARGEST SOFTWARE BETA TESTERS AROUND, OUTSIDE OF WHEN MICROSOFT UPDATES WINDOWS!!
ORLANDO, Fla. – February 22, 2011 – At a press conference held today at HIMSS11, Medical Informatics Engineering (MIE) , developer of a minimally invasive™ EHR portfolio for physician practices and Fortune 500 organizations, and NoMoreClipboard.com , a personal health record (PHR) company, unveiled themselves as the creators of “fictitious” EHR vendor, Extormity , and “fake” certification organization, SEEDIE .
“As the healthcare community somewhat reluctantly transitions to electronic health records, many physicians, hospitals and healthcare IT experts have been frustrated with significant expenses,inflexible applications, a lack of implementation success and less than stellar ongoing support from EHR vendors. In addition, the whole industry is trying to wrap their heads around meaningful use guidelines and determine which EHR solutions will help them qualify for stimulus funds and improve the quality of patient care,” said Jeff Donnell, President of NoMoreClipboard. “Several late-night brainstorming sessions with our EHR partner, MIE, led to the creation of an expensive, exasperating and exhaustive EHR solution (Extormity) and a “fake” certification organization (SEEDIE) – all in a good natured attempt to tap into this skepticism and shed satirical light on the industry’s situation.”
“The concept was simple – these parody organizations would poke fun at EHR stereotypes while also pointing out that there are alternative solutions – vendors and technologies with affordable, flexible and innovative EHR and PHR solutions that actually help improve clinical outcomes and reduce costs,” said Doug Horner, co-founder and Chief Technology Officer of MIE.
While hoping to start a conversation in the market, Extormity and SEEDIE wound up creating a movement. As satirical headlines such as Extormity Launches Ridiculously Expensive EHR , Extormity Proudly Announces Breach, SEEDIE Announces ARRA Acronym Certification Program, and Posing as Guam, Extormity Snags ARRA HIE Grant raged over the internet, trade magazines and in industry blogs, “fan mail” started coming in and the healthcare IT community tried to find out who was behind the parody. In response, the “company” continued to e-mail humorous updates to subscribers loosely based on real news in the healthcare IT space. And Extormity’s CEO, Brantley Whittington , became the “voice” behind the dark side of EHR adoption.
The Extormity Comparison
While Extormity has entertained the industry over the past year, the parody also draws a sharp distinction between what many have come to expect from electronic health records and what MIE, NoMoreClipboard and other HIT vendors consistently deliver.
“MIE and NoMoreClipboard, along with other like-minded healthcare IT vendors, are the antithesis of Extormity,” said Donnell. “Where Extormity is expensive, we are affordable. We embrace interoperability while Extormity erects information fortresses. While Extormity is plodding and exasperating, we are agile and responsive. Extormity profits from client-server solutions, while we have been web-based from day one.”
Below is a side-by-side comparison of Extormity and MIE / NoMoreClipboard. For a full list and description, visit http://www.mieweb.com .
Despite unveiling the face behind the name, Extormity and SEEDIE plan to keep up the merriment.
“As long as the healthcare IT sector can benefit from a healthy dose of satire and a quick break from the very serious work we are all doing, we will continue to publish alerts and generate funny bits while keeping promotional ploys for MIE and NoMoreClipboard to a minimum,” said Donnell. “All we ask is that you take a look at our organizations and other challenger brand vendors out there. In the very least, use Extormity as a guide for what to avoid.”
Or, in the words of Brantley Whittington, “First, do no harm to our gargantuan revenue stream.”
For a fun-loving look at the frustrations behind EHR adoption, visit www.Extormity.com and sign-up for Extormity alerts. For a less-than-savory approach to EHR certification, visit www.SEEDIE.org and sign-up for SEEDIE alerts. To learn more about minimally invasive WebChart EHR solutions and/or personal health records and patient portal solutions, visit www.mieweb.com and www.NoMoreClipboard.com .
About Medical Informatics Engineering (MIE):
Founded in 1995, MIE has developed a web-based, Minimally InvasiveTM EHR portfolio that is deployed at physician practices and Fortune 500 organizations operating on-site employee health clinics. Unlike many EHR vendors that require physicians to alter the way they practice medicine to fit an inflexible software platform, MIE tailors its EHR solutions to fit the workflow preferences of each practice and its individual clinicians. More information can be found at www.mieweb.com .
NoMoreClipboard.com is an online, patient-controlled personal health record management system designed to consolidate medical information in one convenient and secure location for easy retrieval and updates. NoMoreClipboard enables consumers to share personal or family member medical information with medical professionals electronically or on provider-specific medical forms; reducing the need to complete repetitive medical paperwork.
NoMoreClipboard.com was established to develop innovative web-based solutions for consumers seeking to establish an online personal health record (PHR). The NoMoreClipboard.com leadership team leverages its extensive clinical health care and technology experience to create and continually enhance a PHR system that is consumer-friendly, interactive, secure and interoperable with physician practice approaches to capturing patient information. For more information, please visit www.nomoreclipboard.com .
Extormity, a name created for several hundred thousand dollars by a West Coast brand identity firm, is a combination of the Latin root words conformare (to fashion of the same form) and extorquere (to wrench out). This powerful and memorable moniker reflects the Extormity mission – to squeeze as much revenue as possible from healthcare providers who pay us handsomely for a proprietary software product that we replicate in a nearly identical form and fashion at each engagement. This maximizes shareholder value, so we encourage the people who select our systems to buy our stock – therefore realizing a return on their investment. Some call this approach duplicitous, we call it a new paradigm. For more information, please visit www.extormity.com .
SEEDIE, the Society for Exorbitantly Expensive and Difficult to Implement EHR’s, is a healthcare IT standards organization that is completely funded and operated by a select group of proprietary electronic health record vendors. Unlike independent, objective, professional organizations created to help medical professionals select and implement interoperable EHR solutions, SEEDIE promotes healthcare IT systems that play well in the sandbox if, and only if, it is in the best interests of a particular vendor. While the other groups argue endlessly about which standards are most appropriate in pursuit of “plug and play” solutions, SEEDIE recognizes that data exchange should only occur after a lengthy and expensive custom integration process. Further, that integration should require ongoing technical support from multiple vendors. For more information, please visit http://www.seedie.org/ .