Engage and Delight Consumers to Get Them to Participate
Posted Aug 26 2009 11:23pm
health care industry can learn something from the advertising industry.The
key to successful interactive campaigns is to delight and engage consumers
so they want to participate.This same
rule applies to reforming the health care system.We
need to engage and delight consumers to get them to participate.
not-for-profit health insurer in the Northwest/Intermountain Region, has been a leader
in transforming our health care system.They
have created an engaging, interactive
presentation to kick off their launch of WhatsTheRealCost.org.It’s
a delightful presentation on transforming our health care system.Also,
be sure to check out the Regence award winning one-minute video, WhatsTheRealCost.org .