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Devolution: a path to success for healthcare?

Posted May 27 2010 4:22pm

Kevin Kelly on today’s organization and its struggle with outmoded business models:

There is only one way out. The stuck organism must devolve. In order to go from a peak of local success to another higher peak, it must first go downhill. To do that it must reverse itself and for a while become less adapted, less fit, less optimal. It must do business less efficiently, with less perfection, relative to its current niche.

This is a problem. Organizations, like living beings, are hardwired to optimize what they know—to cultivate success, not to throw it away. Companies find devolving unthinkable and impossible. There is simply no allowance in the enterprise for letting go.

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