One of my long-time colleagues, Bob Kochuk, wrote a post this week on his Cranky Ad Guy blog about GE’s new TV commercials promoting EMR technology. I’d seen these TV spots a number of times and liked them. However, in Bob’s post, he brings a sensibility to the subject that had previously eluded me. I have to say, he makes good points when he directs the viewer to a couple of potential sensitivities that were missed by GE.
Here’s an except from his post:
“The idea of electronic medical records that can be accessed by any physician is an idea that’s long past due. It is the future of medicine and already being practiced by many hospital systems.
But in these “funny” commercials (the music is your cue) from GE, they disregard the feelings of the patient.
Seeing a doctor is a highly personal experience–not something most people want to share with residents in an academic medical setting, let alone a room full of doctors or a stadium crowd.” (Source: The Cranky Ad Guy Blog)
Here are a couple of the TV spots Bob reviews in his post: