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Community Hospitals Using Mobile Marketing See Results

Posted Sep 09 2010 2:29am

You can’t ignore the facts. Recent studies have shown that many hospitals that market their ER wait times have benefited from double-digit increases in ER admissions. In our fast-paced society, we don’t have time to waste; so it would only make sense that for minor medical emergencies we would prefer to know wait times before leaving home. And as long as we’re informed, we are far more likely to be tolerant of the wait. We just want to be in the know.

Patients aren’t the only ones benefiting from mobile marketing. Hospitals are experiencing positive patient satisfaction, performance and image results. Hospitals are able to maintain better control of their overall ER targeting by selecting who learns the text code, how they learn about it and when they learn about it.

Harbor Hospital in Baltimore, MD experienced a 6 percent increase in patient volume during its mobile marketing campaign. Edward Hospital in Naperville, IL and MetroWest Medical in Framingham, MA are also experiencing positive results.

Mobile marketing isn’t just a tool for advertisers trying to sell us the latest and greatest. Hospitals striving to build patient relationships understand the benefits of marketing on those handy-dandy little phones that never leave our side.

For more, check out this story on the Creative Triage blog: http://creativetriage.com/2010/08/27/benefits-to-texting-community-hospital-er-wait-times/

Also, check out this article from MetroWest Daily News about MetroWest Medical Center promoting its ER wait times via text messages: http://www.metrowestdailynews.com/lifestyle/health/x316188885/MetroWest-Medical-offers-ER-wait-times-via-texts

Guest Post by Stephanie Cohen, UNC-Chapel Hill Student and Jennings Intern


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