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Chris Boyer’s Presentation: Social Media & Wellness

Posted Nov 08 2012 5:49am

In October, Chris Boyer was the keynote speaker at a conference co-sponsored by the Massachusetts Hospital Association and the New England Society for Healthcare Communication: Influencing Population Health: Making the Case for Wellness & Prevention.

Chris spoke about wellness marketing and highlighted the role that social media can play in that endeavor. I recorded some of Chris’ presentation and shared his Ukelele performance in an earlier post ( The Wellness Marketing Rag ). In this video clip Chris tells the story of Inova’s Fit for 50 wellness program. This is definitely a story worth hearing. Enjoy! Below the video are the lyrics to the Wellness Marketing Rag.


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