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Carolinas Healthcare Public Relations and Marketing Conference This Week

Posted Dec 03 2012 8:51am

Screen shot 2012-12-03 at 8.28.20 AM This Wednesday through Friday the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) will hold its annual fall conference in Charleston, SC. I’ve been a member of this organization for ages now and always enjoy attending its conferences. The quality of the speakers and presentations often rivals some of the national conferences and attendance is always impressive. This isn’t what I would call a “small regional conference.” From my perspective, this is a major event.

My team is heading down on Tuesday afternoon to set up our booth and prepare for day one. I’ll be driving down on Thursday hoping to take in as much of the conference as possible. Although the educational sessions are always terrific, the highlight of the conference is the Wallie Awards reception and dinner. Although Jennings’ clients are spread out across the county, primarily up and down the east coast, we do have a couple of hospital clients in the Carolinas: Vidant Health and Lexington Medical Center (West Columbia, SC). It is always exciting to see them garner recognition for their marketing and public relations efforts. Both hospitals/health systems have gone through big years with Vidant rebranding its health system and with Lexington Medical Center winning the national pink glove dance competition for the second year in a row.

Attending the conference for Jennings will be Dewey Mooring and Ashley Andrews. If you happen to be attending the event, please say hello to Dewey and Ashley. They are both smart healthcare marketers. Amazingly, this is the first CHPRMS conference for each of them. (Dewey is a regular at the New England Society’s annual conference and at SHSMD.) Usually Bruce Wlach, Cassie Stox and I have represented Jennings at CHPRMS. With so many healthcare marketing shows, we have to divide and conquer.

I hope to see you at the 2012 CHPRMS conference. Charleston, here we come!


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