California Ambulances Advertising for Non Profits on Vehicles–Moving Billboards
Posted Aug 10 2010 5:38pm
The advertising is free for non profits so seeing ads for Goodwill or the Red Cross is slated to become a more common appearance here in southern California.
They are selectively choosing vehicles so the ones doing the moving billboard advertising won’t be the ones showing up at your door if you dial 911. BD
Aug. 09--If you see a paramedic cruising through the Inland Empire in an ambulance that looks like a Goodwill or American Red Cross van, you're not seeing things.
It's a new partnership that American Medical Response has started so the agency can spread the word about nonprofit organizations.
The first ambulance to get a makeover has been decorated with the blue stripes, mission statement and logo of Goodwill Southern California.
"We are kind of a moving billboard for them," said Diana McCafferty, AMR's manager of administration.
Providing free advertising for nonprofits on ambulances is not a new idea. Ambulance companies have promoted causes such as breast cancer, autism and Alzheimer's disease research in Riverside and Los Angeles counties, McCafferty said.
But Lowell A. King, the regional operators officer for Goodwill Southern California, said out of 173 Goodwill agencies in North America, this is the first one to be advertised in this way.