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Business Model Innovation: Trader Joe’s business model wins in a world with excessive choices

Posted Mar 08 2011 5:36pm
All too often the rationally best alternative comes with subtle trade-offs that reduce the emotional benefits of your purchase. Take the Acura I purchased owing to the high service costs I had experienced with my Audi. Within hours of driving out of the Acura dealership, I grieved the Audi’s zippier feel and realized that I had just paid a huge price premium for a Honda with fancy wrapping.
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