Business Model Innovation: Is “Great to Good” the new business model strategy?

In using “Great to Good” in my title, I am quoting from new product development consultant Monica Wingate, of Fountainhead Brand Consulting, whose recent Evolve NPD Blog post summarizes key insights that she gained from the 2010 Market Research Summit held at University of Wisconsin, Madison’s A.C. Neilson Center for Marketing Research. The conference insight giving rise to Wingate’s Great to Good reference is that “Companies will embrace the ‘new normal’ by focusing on taking out less important features and lowering the price rather than adding value and cost into products.”