Business Model Innovation: IBMs Smart Business Model Strategy
Posted Oct 06 2010 3:56pm
IBMs Smarter Planet initiative is more than smart branding. The initiative reflects smart evolution in IBMs business model. Over the past decade, the Fortune 500 company exited commodity IT hardware (e.g., personal computers) to make investments in high-end IT, such as data analytics. As IBMs income from hardware fell from $2.7b to $1.4b, income from software rose from $2.8b to $8.1b between 2000 and 2009.