Business Model Innovation: Business model evolution is job #1 in todays copycat economy
Posted Mar 11 2011 6:12pm
Madison-based TomoTherapy, a health care technology innovator, has sold out to another niche radiology technology company, California-based Accuray. The combined company will be better able to afford the direct sales and service forces and R&D investments critical to success when selling against radiology leaders like General Electric (GE), Varian Medical Systems and Siemens. Accurays superior financial performance made it the acquirer.