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Business Model Innovation: A patient-centered pharmaceutical business model strategy

Posted Oct 29 2010 3:57pm
At $4.3 B in annual revenue, Belgium-based UCB S.A. would place about 14th among Fortune 500 US pharmaceutical companies. But unlike its larger peers, whose industry-consolidating mergers have massive layoffs, all for the sake of cost-cutting earnings growth, UCB focused its business model innovations on unique advantage. As a result, UCB is delighting patients and employees alike.
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