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Brand Experience & Organizational Culture: Recruiting Physicians Online

Posted Feb 21 2012 10:31am

Earlier today I presented, together with my colleague Kevin Robinson of Southwestern Vermont Medical Center, at the Physician Strategies Summit in Orlando, FL. Kevin and I discussed the importance of the online brand experience when a hospital is recruiting physicians. In short, what does your online presence, in all of its forms, say about your organization and its values? Below is the PPT presentation which you can also find by going to my slideshare site: .

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