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Brand confusion at its best: Physical therapy students host massage-a-thon

Posted Mar 22 2013 11:13am

The physical therapy brand is something I care about – quite a lot, actually.  As a physical therapist, business owner, and self-professed brand nerd, I believe that preserving the integrity of the physical therapy brand while advancing our position in the consumer marketplace is critical to the future of our profession.

So, when I read the March 19th headline in The Marquette Tribune , “ Physical therapy students to host annual Massage-A-Thon ,” I pumped …

The post Brand confusion at its best: Physical therapy students host massage-a-thon appeared first on The Healthcare Entrepreneur Blog .

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