Blue Cross Blue Shield of Kansas City ( BCBSKC ) has launched a new individual health insurance plan called Blue4U. The plan is designed for a “post health care reform” environment and includes a 100% online application. Health care reform is expected to add “exchanges” where health insurance shoppers can compare and purchase health plans online. The online process of Blue4U should fit into this landscape nicely.
Blue4U is targeted towards individuals between 19 and 39 who do not currently purchase health insurance due to the cost.
According to officials at BCBSKC, Blue4U would cost $56 per month for healthy males between 19 and 29 and $69 per month for healthy women between 19 and 39.