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Blue Cross Venture Capital Investment in Phreesia Tablets Appears to be Paying Off

Posted May 22 2009 6:25pm
The company claims to be growing and hiring additional sales and other support personnel.  Patients fill out information on the tablet and it can either be printed or sent to an EMR.  They are wireless and run off Windows CE.  In February they brought in over 11 million with Sandbox and others, who handles the Blue Cross Venture funds.  The devices are supported by running advertising, so if you miss it on the big screen TVs in most doctor’s offices, here’s one place when you are done filling in your forms.  BD 
BlueCross BlueShield Venture Capital Firm invests in Phreesia

The company, called Phreesia Inc., produces a clipboard-sized tablet-computer (dubbed the "Phreesia Pad") with a built-in health card image reader to automate the check-in process at doctors' offices and hospitals. By doing so, staff members are freed up to attend to patients rather than data entry tasks.

While the company, which is headquartered in New York, has no Canadian sales yet, more than 5,000 physicians in the U.S. are using Phreesia's technology. The company expects that number to hit 10,000 by the end of 2009

Phreesia is a privately held company and does not discuss sales or subscription rates.

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Firm helps MDs pad their operations

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