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Blue Cross Blue Shield of Florida - Cover Florida Program

Posted Feb 11 2009 4:24pm

florida health insurance According to the Palm Beach Post, Blue Cross Blue Shield of Florida (BCBSFL) has enrolled a paltry 266 Florida residents in the Cover Florida Program since in inception at the turn of the year.

The Cover Florida Program, as previously discussed here, is a program championed by Governor Charlie Christ to help Florida’s 4 million residents without health insurance coverage, find affordable health coverage.  Health insurance companies that participate in the Cover Florida Program can offer low cost health insurance plans because they are permitted to offer bare-bones health plans that don’t conform with mandated benefits in Florida.

The low enrollment #s in the program can partly be explained by the fact that neither the state of Florida, nor BCBSFL have marketed the health plan agressively.

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