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Blogging Live from the New England Society for Healthcare Communications Conference

Posted May 21 2010 12:00am

Next week I’ll be blogging live from the Fall Symposium of the New England Society for Healthcare Communications (NESHCo). The conference is taking place in Stowe, Vermont – only about 40 minutes from the small town of Essex Junction where I grew up. Last summer my wife and I attended my 30th high school reunion in Essex. The real reason for the trip was so my wife and daughter could spend several days riding the Icelandic horses at the Icelandic Horse Farm in Waitsfield, Vermont. Given that my daughter is horse crazy, we also took a day trip to the University of Vermont Morgan Horse Farm. Fortunately, we returned home to North Carolina without acquiring a Morgan horse, although there was a beautiful little foal that they were raffling off.

So next week I’ll be in Stowe, hanging out with the group of healthcare marketers from New England. This is a terrific bunch of people. They are the type of people who, even thought they don’t know you, make you feel like you’re an old friend. I was the keynote speaker at one of their conferences a couple of years ago, and it was a great experience.

Some of the highlights from next week’s conference agenda include an opening keynote talk by Dean Browell of Feedback Inc. about communicating in this fast-paced, social world; there will be a panel discussion on the topic of social media with one of the panelists being Kevin Robinson of Southwestern Vermont Medical Center, one of my firm’s clients. Jim Rattray of Southcoast Health System is doing a session on how to start a social media campaign. Jim’s a great guy and I expect his presentation to be quite informative. Then, of course, on Tuesday night they will have their annual Lamplighter Awards banquet and awards will be given out to honor some of the best work from member hospitals. At Jennings we received notification that we’ve won five awards this year for work we produced for MetroWest Medical Center (Framingham, MA) and Floating Hospital for Children at Tufts Medical Center. I’m looking forward to finding out what we won, and seeing all of the award winning work.

If you’re interest, check in next Tuesday and I’ll be posting live updates to the blog and tweeting periodically as well (assuming wireless Internet access and cellular service from the conference).

Post by Dan Dunlop, The Healthcare Marketer

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