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Bayer Has A New Twist on Aspirin–Fast Acting Advanced Formula

Posted May 23 2011 6:27pm

If you are not getting fast enough relief, here’s a chance to get faster relief as the image web page states.  Maybe this is why Johnson and Johnson sold off their aspirin as maybe it wasn’t fast enough:)  It is supposed to enter your bloodstream and offer relief 6 times faster than normal aspirin.  I guess when I go to the drug store next time I can compare and see how much difference there is in the price.  Bottom line is that the product has a new molecule that allows this to occur, or as the website states, “it gushes” to relieve the pain.  The video below is kind of interesting as you get to see the aspirin factory in motion.  BD   

MORRISTOWN, NJ, May 23, 2011 /PRNewswire/ — Bayer HealthCare’s Consumer Care division announced today the introduction of Bayer® Advanced Aspirin, the next generation of aspirin for pain relief. Using the patent-pending Pro-Release™ Technology, Bayer Advanced Aspirin is clinically proven to relieve tough pain twice as fast as previous Bayer® Aspirin tablets*.

With the introduction of aspirin in 1899, Bayer offered one of the first widely accessible analgesics, or pain relievers, to consumers. Today, Bayer's overall global Aspirin business continues to grow, and had double-digit, year-on-year sales growth in Q1 2011. Yet, while Bayer continues to be a leader in the category, for many U.S. consumers, Bayer Aspirin is primarily synonymous with cardiovascular use. Now, through a combination of technological innovation and rich analgesic heritage, Bayer is introducing a new standard in aspirin for tough pain relief with Bayer Advanced Aspirin.

A national survey of American consumers found that 44 percent of respondents suffered from acute pain in the previous two weeks¹. If extrapolated to the U.S. population, this would equate to approximately 45 million adults². Active men and women can’t afford to be sidelined with pain. Faster pain relief can help get them back to their busy lives. Bayer Advanced Aspirin was developed with the objective of providing a faster onset of pain relief than previous Bayer Aspirin tablets giving consumers a new and better aspirin for tough pain.

Bayer Advanced Aspirin is now available at major retailers nationwide in Regular and Extra Strength doses at 325 mg and 500 mg.

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