This is interesting on how healthcare technologies are following us everywhere, even to CES, as much of the new technology is consumer medical devices. Part of the convention included a Digital Health Summit meeting and the press release originated from that area. Walgreens had enabled quite a few mobile software programs as have other pharmacies and pharmacy benefit managers, not to mention almost every insurance company pitching theirs as well. You can have your information sent to your personal healthcare record too.
At their retail clinics, called “Take Care” which I have written about here a few times, the CMO speaks of their use of medical records and in essence, the retail clinics are up on this in a better than average area I say. Strategic partners in healthcare is getting interesting too with connecting the “data dots’ and looking at where and who has access to medical information as the medication data bases used do not fall under the privacy areas of HIPAA. United Healthcare actually provides additional money for pharmacists who enroll you into one of their wellness programs, so again interesting to see the data/financial ties being established today. I report these items as educational efforts to try and keep everyone also up to date on where profits lie in healthcare as well just so consumers are aware of how their data leads to both better care and sometime bigger profits. I don’t know if the RXAdvisor mentioned in the press release below is covered or not in the pay for performance for the pharmacists.
UnitedHealthCare To Use Data Mining Algorithms On Claim Data To Look For Those At “Risk” of Developing Diabetes – Walgreens and the YMCA Benefit With Pay for Performance Dollars to Promote and Supply The Tools
Here’s an example of one company who makes money selling prescription data, a subsidiary of United. You can read more about Ingenix MedPoint here.There’s also a flash presentation where you can view the process here.
“By increasing understanding of potential disease conditions and relative risk, MedPoint enables underwriters to more accurately project future claims costs on a case-by-case basis.”
Anyway, if you attended CES this year, United Healthcare as listed as a new platinum sponsor. Through one of the new subsidiary purchases this year they have bought a company in China that is working to promote more Chinese drugs and devices both to the US and globally. It’s down the subsidiary list daily chain about 3 levels so it’s important today to be aware of how subsidiaries work as in today’s world they all put money down the the corporate bottom line. You can read more information at the link below. Data systems and the extreme business intelligence being used today for analytics is on fire as there’s big money to be made there with both predictive financial markets as well as predictive human behavioral analysis systems and all are invested there heavily. BD