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As marketing intensity increases ...

Posted Nov 10 2008 4:17pm

As marketing intensity increases, there are some strange bedfellows emerging and who knows what could be the next affiliation we may read about?  Ask your Abbott representative about Crestor.  BD 

Under the terms of the agreement, Abbott will obtain the non-exclusive right to promote CRESTOR alongside AstraZeneca in the United image States, excluding Puerto Rico. Specific financial terms were not disclosed. CRESTOR is a once-daily prescription statin medication indicated for use as an adjunct to diet in the treatment of various lipid disorders including primary hyperlipidemia, mixed dyslipidemia and isolated hypertriglyceridemia, and to slow the progression of atherosclerosis in adult patients as part of a treatment strategy to lower Total-C and LDL-C to target levels. CRESTOR is available in a 5-, 10-, 20-, and 40-mg dose.

Abbott and AstraZeneca Expand Relationship to Include Co-Promotion of CRESTOR(R) - FierceBiotech

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