Health knowledge made personal
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Here's a timely piece in light of Don Berwick's comments below , an RFP issued by e-Patient Dave deBronkart for treatment of his skin cancer. I’ve decided to approach exploring my options by doing what companies do when they’re shopping for a solution: they write a Request for Proposals, and let vendors reply. Dave even includes a copy of the RFP , in Google Docs. Sy Syms, CEO of Syms Corporation, used to say in TV ads, " An educated consumer is our best customer." Will that be the case in health care? Will educated patients like Dave start perturbing the system to be responsive to their concerns about cost and quality? Will hospital and physician groups respond achieve greater business success if they work with educated patients to determine the best venues and approaches for treatment? Or is there too much friction in the health care world standing in the way of real customer choice? By the way, Syms declared bankruptcy recently and closed all of its stores. |
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