My amazing wife recently called my attention to a TV campaign by the Agency for Healthcare Research and Quality (AHRQ). I’m not sure if the campaign is new, but this is the first time it has gotten my attention. The spots are interesting and the message is right on. They aren’t the best executed spots I’ve ever seen, but I applaud them for the effort. They are trying to encourage patients to ask questions when they are with their physician. Here are a couple of the public service message:
The AHRQ says that its objective for these spots is to inform patients that they play a critical role in improving their own health care and making wise medical decisions by asking questions. They need to learn the right questions to ask. “Questions are the Answer.”
My amazing wife recently called my attention to a TV campaign by the Agency for Healthcare Research and Quality (AHRQ). I’m not sure if the campaign is new, but this is the first time it has gotten my attention. The spots are interesting and the message is right on. They aren’t the best executed spots I’ve ever seen, but I applaud them for the effort. They are trying to encourage patients to ask questions when they are with their physician. Here are a couple of the public service message:
The AHRQ says that its objective for these spots is to inform patients that they play a critical role in improving their own health care and making wise medical decisions by asking questions. They need to learn the right questions to ask. “Questions are the Answer.”
To check out the spots on the AHRQ’s website, go to http://tinyurl.com/ynrc77 .
Post by Dan Dunlop, The Healthcare Marketer