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Affordable Care Act: “Let’s Talk Cost” BCBS NC Commercial

Posted May 03 2013 6:29am

This TV spot from BCBS of North Carolina intrigues me. It uses an infographic look (oh so popular) and give it life through animation. I also like the tone of the commercial. BCBS is taking issues that confuse the general population and is trying to create understanding by making very simple points. Of course, they don’t mention their role in driving up the cost of healthcare, but this is about their agenda and communicating their perspective. The messaging is not balanced, but it is effective. Overall, the communication is well constructed.


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