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Aetna Creates a Branding Name for the Health IT Companies They Have Purchased, Healthagen

Posted Feb 26 2013 4:16pm

It’s a mouthful, Healthagen.   The company has been buying up IT companies for a while, basically following what United has done for a long time and they are nowhere near the huge daisy chain they have.  As a matter of fact the company is finally paying up on the 15 year short pay of hospitals and doctors where they licensed the algorithms that United Healthcare (Ingenix) designed and used.  So we have Best Buy hawking software for Aetna, Costco selling their insurance and all kinds of other stuff going on.  BD

HARTFORD, Conn.--( BUSINESS WIRE )--Aetna (NYSE: AET ) today introduced a new business unit brand called Healthagen that advances its provider collaboration and consumer empowerment strategy. Healthagen is a portfolio of innovative and growing businesses that tackles the fundamental needs of greater value, coordination and transparency in health care.

Healthagen unifies Aetna’s population health management solutions and health information technologies from businesses that include ActiveHealth Management, iTriage and Medicity. Healthagen also develops new businesses to address provider and consumer needs. Accountable Care Solutions (ACS) from Aetna combines Healthagen capabilities to deliver integrated population health management, advanced technology and health plan services.

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