This is another example of a way you can build genuine interactive relationships with the community while lowering costs and driving high-contribution business.
Most everyone goes through the ER on the way out of this life. It is a huge expense to us (the health system and society in general) and can have a life-long emotional impact on the survivors when mishandled. This can lead to depression, substance abuse, and even more healthcare negatives.
One thing a health system can do is to help guide and inform about end-of-life choices and the language of living wills. It will save money for the health system and truly help the community they serve. Here is a link to a helpful article on the topic from the New York Times.
Why am I writing this in a marketing blog? Because I believe marketing should participate in the financial sustainability of the health system by driving in high-contribution DRG’s and CPT’s while simultaneously lowering costs. I also believe that marketing and helping the community with end-of-life choices can do both of those things.
How does your hospital lower costs when it comes to end-of-life care? We’d love to hear your thoughts.