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A new twist for getting women to ...

Posted Nov 10 2008 4:23pm

A new twist for getting women to have their mammogram done...similar to the Botox parties that were once the rage a few years ago...all were requested to wear pink..."Midnight Mammogram and Manicure Parties"...and the booking of parties seems to be working well...booked through the end of November...BD

It was, as parties go, a different sort of girls' night out. The guests laughed. They drank glasses of wine and ate tiny desserts. They had their nails painted and their feet massaged. And then they got mammograms.  Although the imaging center pays for snacks, desserts, goodie bags and a manicure-pedicure team, CEO Paul Duck predicted the investment will pay off in coming years.

The latest twist in health care is the mammogram party -- a chance for women to invite a dozen of their friends to share the sometimes-unnerving experience.The parties, which are from 7 p.m. to midnight, enable women to host a private mammogram party for up to 13 of their female friends. When FRI executives came up with the idea, they limited the parties to 10 nights in October, but the schedule quickly booked up. Now parties are scheduled through the end of November.

Mammogram party mixes manicures, medical testing --

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